{"id":781,"date":"2025-03-14T11:01:58","date_gmt":"2025-03-14T12:01:58","guid":{"rendered":"http:\/\/jtotheb.com\/?p=781"},"modified":"2025-03-18T11:59:45","modified_gmt":"2025-03-18T11:59:45","slug":"sony-launches-7-5-million-partnership-with-steinhardt","status":"publish","type":"post","link":"http:\/\/jtotheb.com\/index.php\/2025\/03\/14\/sony-launches-7-5-million-partnership-with-steinhardt\/","title":{"rendered":"Sony launches $7.5 million partnership with Steinhardt"},"content":{"rendered":"

\"An<\/a><\/p>\n

Sony launched a $7.5 million partnership with NYU\u2019s <\/span>Steinhardt School of Culture, Education, and Human Development to establish the <\/span>Sony Audio Institute<\/span><\/a> \u2014 a new initiative aimed at advancing innovation in audio technology and music business.<\/span><\/p>\n

The Sony Institute, set to begin programming this semester, aims to modernize Steinhardt\u2019s approach to Music Business and Music Technology majors by facilitating research, increasing networking opportunities and revamping classrooms with professional equipment from the company. The program is spearheaded by Larry Miller, director of NYU\u2019s Music Business program, who will step down from his current position to run the institute when it officially opens this fall.\u00a0<\/span><\/p>\n

\u201cI am so proud of what we have accomplished over this last decade-plus, and I am ready to create new opportunities and pathways for our students that didn’t exist previously,\u201d Miller said in an interview with WSN. \u201cI am super excited to zoom out and broaden my own perspective about what it’s possible to do at NYU around our huge community of music creators with more resources than we had before.\u201d\u00a0<\/span><\/p>\n

The collaboration \u2014 slated for a 10-year term \u2014 will expand on work at NYU\u2019s Music and Audio Research Lab, which currently focuses on new audio techniques, machine listening and music algorithms, and the role of music in cognition, health and rehabilitation. New research may also be done in collaboration with engineers and producers at Sony\u2019s Tokyo headquarters, in an effort to incorporate \u201c<\/span>the latest Sony audio solutions<\/span><\/a>.\u201d<\/span><\/p>\n

The Sony Institute will also offer several internships, fellowships and workshop events. It was facilitated by Marcie Allen, an adjunct professor and music industry consultant, in collaboration with Sony\u2019s Personal Entertainment Business \u2014 the company\u2019s branch focused on recruitment, collaboration and engagement efforts.<\/span><\/p>\n

\u201cThey\u2019re here on this path toward exploration and collaboration with this university and with these students, and they’re at least as excited about it as we are,\u201d Miller told WSN. \u201cI gotta tell you, I’m talking to them multiple times a day, and they are pretty excited about this.\u201d<\/span><\/p>\n

Steinhardt junior Rithik Kundu, the president of NYU\u2019s Generative Audio and AI club, said that he was interested in Steinhardt\u2019s goal to prepare students in music business and technology for jobs \u201c<\/span>that don\u2019t exist yet<\/span><\/a>.\u201d He also said he looked forward to learning what Sony representatives see as the future of the field.\u00a0<\/span><\/p>\n

\u201cThe biggest thing here is not necessarily the technology, but just the idea of working with Sony \u2014 the human resources that come out of that, the connections that could potentially lead to internships, fellowships, scholarships, things like that,\u201d Kundu told WSN. \u201cI think that could be really huge.\u201d\u00a0<\/span><\/p>\n

In light of the partnership, a studio at NYU\u2019s Brooklyn campus will be renamed to the Sony Audio Institute Studio. The company is also donating new equipment and software to classrooms and facilities at Steinhardt, including Sony\u2019s 360 Reality Audio equipment, used to create more immersive audio experiences, and its 360 Virtual Mixing Environment, used to reproduce an acoustic music field in small spaces.<\/span><\/p>\n

\u201cMusic Business isn’t just learning things by hearing them in a textbook \u2014 it’s by actually doing them,\u201d Steinhardt sophomore Sravya Vakkalanka told WSN. \u201cSo having the opportunity to actually work with this equipment or in the studios, or getting to use this space for some of our classes, would be cool.\u201d<\/span><\/p>\n

In an article detailing the collaboration, The New York Times said it was \u201cunusual\u201d for major corporations to work so closely with universities. In a press release announcing the Sony institute, NYU President Linda Mills said it would offer students \u201cunrivaled experiences\u201d and \u201ca competitive advantage.\u201d<\/span><\/p>\n

Massachusetts Institute of Technology created a similar <\/span>media lab<\/span><\/a> in 1985 for companies to craft technology projects in graphic design, holography and other interactive media industries with guidance from MIT researchers and a $45 million budget.\u00a0 Other research institutes in music technology have also been founded at schools including University of Southern California and University of California, San Diego.<\/span><\/p>\n

\u201cWe believe this program will serve as a catalyst for new ideas, technologies and creative approaches in audio production,\u201d Jordy Freed, head of brand, business development & strategy at Sony’s Personal Entertainment Business sector, said in a statement to WSN. \u201cWe\u2019re building a bridge between the academic and professional worlds \u2014 ensuring that graduates enter the industry not just with theoretical knowledge, but with hands-on experience that allows them to innovate from day one.\u201d<\/span><\/p>\n

Contact Lekhya Kantheti lkantheti@nyunews.com.<\/em><\/p>\n

This story Sony launches $7.5 million partnership with Steinhardt<\/a> appeared first on Washington Square News<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sony launched a $7.5 million partnership with NYU\u2019s Steinhardt School of Culture, Education, and Human Development to establish the Sony Audio Institute \u2014 a new initiative aimed at advancing innovation in audio technology and music business. The Sony Institute, set to begin programming this semester, aims to modernize Steinhardt\u2019s approach to Music Business and Music Technology majors by facilitating research, increasing networking opportunities and revamping classrooms with professional equipment from the company. The program is spearheaded by Larry Miller, director of NYU\u2019s Music Business program, who will step down from his current position to run the institute when it officially opens this fall.\u00a0 \u201cI am so proud of what we have accomplished over this last decade-plus, and I am ready to create new opportunities and pathways for our students that didn’t exist previously,\u201d Miller said in an interview with WSN. \u201cI am super excited to zoom out and broaden my own perspective about what it’s possible to do at NYU around our huge community of music creators with more resources than we had before.\u201d\u00a0 The collaboration \u2014 slated for a 10-year term \u2014 will expand on work at NYU\u2019s Music and Audio Research Lab, which currently focuses on new audio techniques, machine listening and music algorithms, and the role of music in cognition, health and rehabilitation. New research may also be done in collaboration with engineers and producers at Sony\u2019s Tokyo headquarters, in an effort to incorporate \u201cthe latest Sony audio solutions.\u201d The Sony Institute will also offer several internships, fellowships and workshop events. It was facilitated by Marcie Allen, an adjunct professor and music industry consultant, in collaboration with Sony\u2019s Personal Entertainment Business \u2014 the company\u2019s branch focused on recruitment, collaboration and engagement efforts. \u201cThey\u2019re here on this path toward exploration and collaboration with this university and with these students, and they’re at least as excited about it as we are,\u201d Miller told WSN. \u201cI gotta tell you, I’m talking to them multiple times a day, and they are pretty excited about this.\u201d Steinhardt junior Rithik Kundu, the president of NYU\u2019s Generative Audio and AI club, said that he was interested in Steinhardt\u2019s goal to prepare students in music business and technology for jobs \u201cthat don\u2019t exist yet.\u201d He also said he looked forward to learning what Sony representatives see as the future of the field.\u00a0 \u201cThe biggest thing here is not necessarily the technology, but just the idea of working with Sony \u2014 the human resources that come out of that, the connections that could potentially lead to internships, fellowships, scholarships, things like that,\u201d Kundu told WSN. \u201cI think that could be really huge.\u201d\u00a0 In light of the partnership, a studio at NYU\u2019s Brooklyn campus will be renamed to the Sony Audio Institute Studio. The company is also donating new equipment and software to classrooms and facilities at Steinhardt, including Sony\u2019s 360 Reality Audio equipment, used to create more immersive audio experiences, and its 360 Virtual Mixing Environment, used to reproduce an acoustic music field in small spaces. \u201cMusic Business isn’t just learning things by hearing them in a textbook \u2014 it’s by actually doing them,\u201d Steinhardt sophomore Sravya Vakkalanka told WSN. \u201cSo having the opportunity to actually work with this equipment or in the studios, or getting to use this space for some of our classes, would be cool.\u201d In an article detailing the collaboration, The New York Times said it was \u201cunusual\u201d for major corporations to work so closely with universities. In a press release announcing the Sony institute, NYU President Linda Mills said it would offer students \u201cunrivaled experiences\u201d and \u201ca competitive advantage.\u201d Massachusetts Institute of Technology created a similar media lab in 1985 for companies to craft technology projects in graphic design, holography and other interactive media industries with guidance from MIT researchers and a $45 million budget.\u00a0 Other research institutes in music technology have also been founded at schools including University of Southern California and University of California, San Diego. \u201cWe believe this program will serve as a catalyst for new ideas, technologies and creative approaches in audio production,\u201d Jordy Freed, head of brand, business development & strategy at Sony’s Personal Entertainment Business sector, said in a statement to WSN. \u201cWe\u2019re building a bridge between the academic and professional worlds \u2014 ensuring that graduates enter the industry not just with theoretical knowledge, but with hands-on experience that allows them to innovate from day one.\u201d Contact Lekhya Kantheti lkantheti@nyunews.com. This story Sony launches $7.5 million partnership with Steinhardt appeared first on Washington Square News.<\/p>\n","protected":false},"author":1,"featured_media":783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/jtotheb.com\/index.php\/wp-json\/wp\/v2\/posts\/781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/jtotheb.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/jtotheb.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/jtotheb.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/jtotheb.com\/index.php\/wp-json\/wp\/v2\/comments?post=781"}],"version-history":[{"count":2,"href":"http:\/\/jtotheb.com\/index.php\/wp-json\/wp\/v2\/posts\/781\/revisions"}],"predecessor-version":[{"id":784,"href":"http:\/\/jtotheb.com\/index.php\/wp-json\/wp\/v2\/posts\/781\/revisions\/784"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/jtotheb.com\/index.php\/wp-json\/wp\/v2\/media\/783"}],"wp:attachment":[{"href":"http:\/\/jtotheb.com\/index.php\/wp-json\/wp\/v2\/media?parent=781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/jtotheb.com\/index.php\/wp-json\/wp\/v2\/categories?post=781"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/jtotheb.com\/index.php\/wp-json\/wp\/v2\/tags?post=781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}