Gigwalk


Gigwalk

Project: Marketing Redesign
Industry: Mobile Technology
I contracted at Gigwalk for a few months in 2013 to help redesign their marketing communications, primarily for email and the blog.

The existing blog was set up in Tumblr, so I migrated everything to WordPress and set them up with a template that was responsive, would pair well with their separately developed website, and could offer the marketing team an easy option for making one-off landing pages without having to serve it via the main website because that meant relying on the busy engineering team.

For email, I designed a layout that paired with the blog and could be easily recreated or rearranged within MailChimp using drag and drop features.

Conceptually, I saw that the biggest issue they had was with image curation. The Marketing Director at the time was writing very thorough content but the images used to illustrate the pieces were inconsistent in every way possible: scale, orientation, quality and style. So I spent time looking through stock imagery to find them a new image language that they could use across the blog and email that would also fit in with the icons and color palette of their sales and other materials.

other work

Lamfers & Associates branding firm website
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Antje Hofmeister talk therapist website
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Gigwalk Marketing Images

An image system for Gigwalk’s marketing communications.

Gigwalk Email Marketing

The system is integrated into email as well as the blog.

Gigwalk Tradeshow

The system at work in sales materials.


other work

Lamfers & Associates branding firm website
Paragon Real Estate interactive map
Oracle global advertising
West Ed educational site redesign
Metromint in-house creative
MyPoints marketing design
Antje Hofmeister talk therapist website
Fruition Advisors financial advisor website
Out in the Bay radio show website
Identity logo gallery
Portraits photography gallery