Fruition Advisors


Fruition Advisors

Project: Website & Logo
Industry: Financial Services
Fruition Advisors was ready for a web presence and founder Alison Davies wanted something uncomplicated and transparent because that’s how she wants to run her business and help her clients. Based on her client questionnaire, it was clear to me that her top priority is to be understood as trustworthy, even by potential clients who have reservations about banks and the financial system. She also pointed me to competitor sites she did not want to emulate, sites with cumbersome explanations as the first point of entry. The route to take would be to communicate the custom aspect of her services. She listens to you, and guides you.

Alison wanted a logo that featured a pineapple because the idea for her business came to her on a friends’ pineapple farm. We agreed it could work because it was something that grows, and it’s not an obvious choice for the financial industry.

The line “Let’s Plant Your Financial Future,” was something I wrote in a slightly different form as a placeholder early on. And it grew on us.

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Fruition Advisors

Home page.

Fruition Advisors

Contact page.


other work

Lamfers & Associates branding firm website
Paragon Real Estate interactive map
Gigwalk marketing design
Oracle global advertising
West Ed educational site redesign
Metromint in-house creative
MyPoints marketing design
Antje Hofmeister talk therapist website
Out in the Bay radio show website
Identity logo gallery
Portraits photography gallery